NEW GIN PACKAGING DESIGN FOR MISTY ISLE
New bottles And new gin packaging designs hit the shelves for Misty Isle. This week sees The Isle of Skye Distillers unveil their new look gin packaging designs to the waiting Gin world. And they [...]
NAMING YOUR BUSINESS
In this blog piece we are going to talk about naming your business Q: It doesn't really matter what I call my business does it, I mean, what's in a name? A: Put quite simply, [...]
BRAND LOYALTY
What are the benefits of brand loyalty for your business? The benefits of brand loyalty for your business are many and include: Creating an evolving group of brand ambassadors who spread free publicity about your [...]
REBRAND YOUR SELF-CATERING BUSINESS
Luxury self-catering Lodges on the Isle of Mull, what could be better. Not being able to find them when you’ve travelled across on the ferry and just want to start your holiday ? Now that’s [...]
CREATIVE CHARCUTERIE PACKAGING
Hot off the press…Hebridean Charcuterie From Croft No. 9 We are delighted to share with you, the new creative charcuterie packaging for the emerging Hebridean Charcuterie from Croft No. 9. Based on the Isle of [...]
HOW TO EFFECTIVELY COMMUNICATE WITH YOUR AUDIENCE FOR MAXIMUM IMPACT
When it comes to effective communication with your audience, the most powerful way is to keep it simple and use plain English. This may seem obvious, but it's surprising how often this fundamental principle is [...]
CREATIVE PACKAGING TO ENHANCE YOUR BRAND EXPERIENCE
Why Creative Packaging Matters… Creative packaging design is an important factor when it comes to enticing customers and driving sales. Creative packaging solutions can help create an emotional connection between customer and product, as well [...]
NEW GIN PACKAGING DESIGNS FOR DEERNESS DISTILLERY
Revealing the new gin packaging designs for Deerness Distillery. Deerness Distillery, based on Orkney, launched their impressive new packaging designs for their Gin this month. The new gin packaging is designed specifically to give premium [...]
CREATING BRAND STRATEGIES FOR MAXIMUM IMPACT
Do you ever look for a silver bullet, where one hit sorts everything? Read a specific book to teach you something, feeling a little short changed before moving onto the next and the next, or [...]
REVITALISING A TOURIST ATTRACTION
Sometimes all it’s takes is a clever rebrand to revitalise a tourist attraction… It’s not everyday you are asked to rebrand a cave system but that's what happened earlier this year! And that cave system [...]
IMPROVING HOW WE COMMUNICATE IN FRAGILE BUSINESS AREAS
We don't usually read this sort of thing but, recently reading an interview with a Scottish central belt based branding specialist, the question was posed to them: ‘What are the weaknesses of operating business in [...]
CREATIVE PACKAGING DESIGN FOR WAX MELTS
Let’s talk about wax melt packaging design! VivaMK continue to expand their product offerings to their customers and have now launched their luxury, vegan friendly, wax melts. Wax melts have become increasingly popular in recent [...]
TIPS FOR DEFINING YOUR BRAND VALUES
Here are our tips to define your brand values: We've had several chats about colour with a lot of our clients recently, all the conversations we had covered colour reflecting personality, tone of voice and [...]
CREATIVE PACKAGING DESIGN SOLUTIONS TO REFRESH YOUR BRAND
This year we've been asked a lot about updating packaging designs, packaging rebrands, and product packaging refresh Whatever you want to call it, it all amounts to utilising creative packaging design solutions to refresh your [...]
THE POWER OF GREAT CUSTOMER SERVICE
How does customer service make you feel? Done well, it makes everyone happy. Done poorly it makes us all feel a range of emotions. The power of great customer service. A couple of years pre-covid, [...]
DESIGNRUSH BEST CANNABIS BRANDING
We are excited to announce that our Heavenly Berry CBD Tea packaging design has been selected by DesignRush to be included in their upcoming best packaging article And we’ve been awarded the accolade of: The Best Cannabis [...]
PLANNING AHEAD FOR SUCCESS: THE BENEFITS OF PREPARATION
What are the benefits of preparation? Does planning ahead and getting things done with time to spare feel good to you? It definitely does for me. I live my life by deadlines, enforced or self [...]
TAKE YOUR TIME AND PLAN YOUR PACKAGING RIGHT – DON’T RUSH IT!
If I said to you, what is the single most overlooked consideration when project planning your packaging, what would you say? There’s quite a few, but the single most overlooked is… time! Project planning your [...]
PROTECT YOUR INTELLECTUAL PROPERTY (IP) RIGHTS – TAKE CONTROL
Have you ever thought about your Intellectual Property Rights (IP) ? Following a very recent distress call for help… We thought it might be useful to share a piece of straight-forward advice to those of [...]
TARGET YOUR AUDIENCE
Target your audience and give them what they want. 1. Who is your target audience? 2. Who do you think you’re talking to? Two questions we believe every business should continually keep in mind and [...]
BEST ENVIRONMENTAL PACKAGING MATERIALS FOR YOUR PRODUCTS
Are you thinking about the best environmental packaging materials for your products? Many are. We were approached recently by a local Yorkshire based business to rebrand their tourist attraction. As a tourist attraction serving food [...]
YOUR BRAND VALUES: GUIDANCE FOR BUILDING A SUCCESSFUL BUSINESS
As branding and brand management forms a core part of our business, we talk about how you build brand values a lot! But… What are they we hear you say and how do you build [...]
ASK YOURSELF WHY AND GROW YOUR BUSINESS SUCCESSFULLY
Ask yourself why? WHY DO YOU DO WHAT YOU DO? For those of you that don’t know me, I’m an incredibly passionate designer with an unwavering belief in the power of branding and the way [...]
BRANDING IS ESSENTIAL FOR YOUR BUSINESS
You do know that Branding is essential for your business don’t you ? A lot of business people don’t understand what branding actually is, let alone the importance and power of it. As a result, [...]
