Are you thinking about gift packaging for your products? Do it! When it comes to gift packaging significance, presentation is everything! Imagine the customer experience unwrapping a beautifully designed package that not only holds several [...]
‘C’mon you yellows’, as they say around the claret and amber parts of the City. They say other things too but we’d better not repeat these here! We are however delighted to announce that we [...]
In this blog piece we are going to talk about naming your business Q: It doesn't really matter what I call my business does it, I mean, what's in a name? A: Put quite simply, [...]
What are the benefits of brand loyalty for your business? The benefits of brand loyalty for your business are many and include: Creating an evolving group of brand ambassadors who spread free publicity about your [...]
We don't usually read this sort of thing but, recently reading an interview with a Scottish central belt based branding specialist, the question was posed to them: ‘What are the weaknesses of operating business in [...]
Have you ever thought about your Intellectual Property Rights (IP) ? Following a very recent distress call for help… We thought it might be useful to share a piece of straight-forward advice to those of [...]
Are you thinking about the best environmental packaging materials for your products? Many are. We were approached recently by a local Yorkshire based business to rebrand their tourist attraction. As a tourist attraction serving food [...]
As branding and brand management forms a core part of our business, we talk about how you build brand values a lot! But… What are they we hear you say and how do you build [...]
You do know that Branding is essential for your business don’t you ? A lot of business people don’t understand what branding actually is, let alone the importance and power of it. As a result, [...]
We just wanted to take a moment out of our day to give a little well-deserved praise to our extremely modest Managing Partner Paula, for being awarded one of the 2021 CEO Global Awards for [...]
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