HARNESS THE POWER OF THREE FOR CREATIVE AND SUCCESSFUL CAMPAIGNS
We’re sure you are familiar with the theory based around the power of three.
This formula applies to just about everything we can think of;
From principles in maths, writing and even buses!
In the creative marketing field it’s relevance touches many aspects…
from primary, secondary and tertiary focal points,
colour balance,
compositional grids etc.
Although rules are meant to be challenged, we’re sure you’re getting the picture.
It’s specifically the creative element that we’d like to focus on, as you look to ramp up business interest and activity.
When considering campaigns of any sort, experience has taught us that
- one is an isolated thought,
- two is an idea and
- three is the start of a concept (the power of three).
From here, if the idea is strong, it will have roll out potential into a whole suite of communication to raise and keep the interest of your audience.
The skilled bit is recognising and chucking away the naff stuff; distilling the idea and bringing the concept to life / rolling it out from there.
There is of course a fine line between cheese and cream!
If you need any guidance just get in touch, we’d be happy to help.
#concepts #thepowerofthree
