We all know that to start your own business takes guts!

It gave me a great buzz last week to finally reveal the Hebridean Charcuterie packaging – okay the Managing Partner beat me to it, but it’s finally out there and the first phase is making all the right noises.

It got me thinking how good it was to work alongside a business that understood the importance of building a brand from the ground up and how everything done or said, in whatever medium, mirrors your business and what people think and say about it.

To me it’s a good feeling to be leaned on when guidance is required and a better feeling when it’s implemented.

All in all it takes a special level of “cojones” to turn your back on regular paid jobs and set up a business anywhere, let alone in a remote and fragile rural economy on a beautiful rock in the North Atlantic and this is exactly why we salute and will continue to support the guys at Hebridean Charcuterieand all our clients based in rural, remote and fragile areas in any way we can.

Massive respect to all of you that have taken the leap and those of you about to.

#branding #packaging #hebrideancharcuterie

Author: Richard Chyzy
Richard is the Creative Director with Black House Creative, a business development advisor and Fellow of the Chartered Institute of Marketing.
Black House Creative are packaging and branding specialists based in both Yorkshire and Inverness.