Consider using Special effects labelling for added shelf appeal

Are you looking to add a little something extra to your packaging?

Give it that bit more sparkle and standout on the shelf?

Maybe you’re thinking to add something seasonal

Advertise that your  product has won an award

or is vegan friendly.

There’s so many reasons why you might want to do this so…

Why not consider adding special effects labelling.

Take Kaerlig Beauty for example, a luxury cosmetics brand who have recently gone in to Harvey Nichols.

Kaerlig wanted to add something extra to their already beautiful packaging.

We discussed with them the various options available and came up with a tastefully designed and perfectly balanced metallic silver round labels which would complement their packaging and at the same time underpin their vegan credentials.

So simple, and yet so very effective.

There are so many special effects available, if you want to add a little something to your packaging but don’t want to go to the expense of having it all redesigned and reprinted, consider adding a special effects label.

There are several special effects options available to choose from, depending on the effect you want to achieve.

Here are a few popular ones:

1. Foil Stamping: Add an elegant and luxurious look to your packaging with foil stamping. This technique uses metallic or colored foils to create eye-catching accents or text on your label.

2. Embossing/Debossing: Create tactile elements on your label by using embossing or debossing techniques. Raised or recessed areas can provide texture and depth, adding sophistication and intrigue.

3. High Gloss/Matte Finish: Enhance the visual appeal of your label by opting for high gloss or matte finishes. A glossy finish can give a polished look, while a matte finish provides a subtle elegance.

4. Spot Varnish: Highlight specific areas of your design using spot varnish—a transparent ink that adds shine and contrast to selected parts of the label.

5. Holographic Effects: For a futuristic and attention-grabbing effect, consider holographic labels that shimmer and change colors as they catch the light.

Remember, when choosing a special effects label, it’s important to align it with your brand image and target audience preferences.

Each option creates its own unique impact, so choose one that best complements your product’s identity.

By incorporating these special effects into your packaging design, you’ll undoubtedly capture attention on store shelves.

If you need assistance in selecting the best option for your brand or have any further questions about enhancing packaging through special effects labels…

Talk to us to see what’s possible.

#kaerligbeauty #labels