DESCRIPTION
The Client:
Braegate Produce, National Potato Wholesaler & Supplier
Aims & Objectives
As the company were about to have a change of name, they wanted a new look and came to us for a make-over.
They wanted something strong and bold and with an uncomplicated “powerhouse” feel.
Once the name had been chosen we worked with them to produce a striking new visual brand identity which could then be reproduced on everything associated with the company from overalls, to sacks, wooden crates, HGVs and of course stationery and marketing material.
The Result: A Bold Rebrand for a Potato Wholesale Powerhouse
Rebranding a potato wholesale company might seem like an unusual challenge, but that’s exactly what made this project so exciting. Our team delivered a striking, contemporary brand identity that redefined the company’s position in the market and gave it a sharp, professional edge.
The Branding: Strong, Sharp, and Impactful
We designed a visual brand identity that embodied the definition of “brae,” a fold of land cutting into the next. This concept symbolised the company’s cutting-edge approach to the wholesale potato industry.
The result?
A brand that was:
- Strong and Bold: Exuding confidence and stability.
- Sharp and Contemporary: Reflecting innovation and forward-thinking.
- Uncomplicated and Impactful: Instantly memorable and professional.
The Website: Complementing the New Look
Once the branding was complete, we developed a bold, sharp, and visually strong website that reinforced the new identity.
The design was clean and modern, making the company’s services easy to understand while conveying a professional and powerful message.
Why This Matters
Even in industries that may seem less glamorous, strong branding can make a huge impact.
From defining a unique identity to creating a cohesive online presence, we specialise in rebranding businesses to help them stand out and succeed in competitive markets.
Whether you’re in food, agriculture, or wholesale, we know how to craft branding that works.
Let’s create something extraordinary for your business.
