DESCRIPTION
The Client:
MacLeans Bakery Benbecula are a highly respected bakery with a wide audience and customer base across the Scottish Highlands and Islands. They create delicious innovative baked products, wholesome frozen ready meals, have their own butchers and outside catering team for events across the Outer Hebrides and beyond.
Aims & Objectives:
We’ve worked with MacLeans for many years and we’re responsible for their first rebrand.
They contacted us recently with an exciting new project, to rebrand them and repackage their entire biscuit range. The aim was to modernise them, make them more shelf worthy to their stockists and also bring a sense of belonging to the community. Which is exactly what we did.
The Result:
Branding Macleans Bakery Benbecula was an absolute pleasure of a project to sink our teeth into!
We modernised their visual brand identity, we kept the unpretentious premium colour of gold and made a feature of the ‘M’.
Their packaging is truly a work of art, illustrated from the landscape images chosen by members of the community.
The colours are bold, engaging and emotive.
Based on the packaging alone, since the launch in November 2024, sales have doubled, stockists simply want their packaging on their shelves.
The packaging scenes were rolled out on to the retail ready packaging and the outer carton transit packaging, leaving in you in no doubt when the order arrives exactly what you are getting.
As always, its been an absolute privilege to be a part of this project and watch this company’s growth and success.
