DESCRIPTION
The Client:
Just Jenny’s Farmhouse Ice cream is an award-winning artisan ice-cream maker based in Yorkshire, making the most delicious ice cream with incredible flavours.
Aims & Objectives
Just Jenny’s initially came to us looking for promotional material and POS for events, trade shows, tastings and fairs. The brief was “nothing too in your face” but must have impact.
Our team got their heads together and decided to bring the ice cream packaging to life, creating a character that would not only give impact but sell the ice-cream on its own.
The Result
Both Jenny and the team are delighted with the result.
This has now been replicated across not only the exhibition material but across the point of sale too which is handed to the stockists, including new pavement signs for those stockists not only selling the ice cream by the tub, but also on the cone showing the concept’s versatility.
Following on from the successful marketing and promotional material we have continued to work with Jenny, redesigning the ice cream packaging labels on the pot top lids, using colour to complement the contents and make them look as tasty on the eye as the contents are as tingling on the tongue.
Projects:
Packaging/Labelling/Design & Development/POS/Merchandising/Promotional Material/Specialist production
