Ever wondered what makes great packaging?

Here are just some of our packaging design tips…

Between 65-70 % of purchasing decisions are made in store,

The way your product looks on a shelf or in a display can have a massive impact on whether or not customers buy your product.

To help you stand out

Here’s five packaging design tips to give you a competitive edge when designing your packaging:

1. Reflect your brand

How you communicate with your customer needs to reflect your brand,
and your packaging is no different.

Ask yourself what kind of brand message you are aiming at and incorporate that into your packaging design.

Remember, your packaging is an additional sales tool, use it to encourage your customers to buy.

If it’s of high quality, well designed and reflective of your brand,

then your customers will be more likely to choose your product over a competitors.

Packaging is often seen as a mark of quality and can help convince your customers to buy.

2. Be clear

It’s tempting to cover your packaging with text and images conveying
as much detail about your product as possible, but

That can actually harm your chances of a sale.

On average, you have three seconds of your customer’s attention before they move on to looking at another product.

If they can’t understand what your product is in those first few seconds, then

They won’t be interested in investigating further.

Try and have a primary focus point on your packaging

One that will immediately grab attention and show your customer what it is they’re looking at.

3. Never underestimate the power of great photography.

If windows or apertures aren’t appropriate to your packaging mechanics,

Great photography can have a massive impact on your customers.

Well-designed packaging can fall short of success if the images you include on it don’t look professional.

Often, this image is the first interaction your potential customer,

You need it to look great, reflect what’s inside, and

Stand out amongst its competitors.

If you’re selling online rather than in a store,

Make sure you include great images of your packaging on your website or eCommerce listing too.

4. Colours

Carefully consider the colours you’re going to use on your packaging;

It can have a big impact on whether or not a customer makes a purchase.

Depending on the product, using colours that complement your brands’ message/tone of voice is a great idea;

It will visually help strengthen your customer’s relationship with your brand.

5. Test that it works

Don’t spend lots of time and money on a packaging design and roll it out to customers before you’ve had a chance to see whether or not it actually appeals to them.

There are cost efficient, smart and effective ways to approach this. Read about this Here

Test it with a focus group, listen to what they have to say, tweak the design based on the comments received.

Packaging Design Tips In summary

When considering the packaging for your product, there are a number of things you need to keep in mind:

Remember

Your packaging is a way of communicating with your customers;

You need to make sure your brand style is clearly recognisable on the packaging and

That your colours and quality images are all reflective of your business as a whole.

Be a part of the process

Don’t just blindly trust your designer’s decisions.

Nobody understands your brand and your products better than you.

Focus group

Ask a focus group of your target market for their opinions;

After all, they’re the ones who’d choose whether or not to buy your product and these are the most important part of the chain.

If you are feeling lost…
Pick up the phone and talk to us, we’d be only too happy to offer advice and guidance.

We hope our packaging design tips give you food for thought.

#packagingdesigntips  #advice #foodanddrink