Does email marketing work to grow your business?

Always a good question!

Yes, it does!

There does however need to be a thought and purpose behind it

And even then, your campaign is only as good as your database and how well it’s presented.

A brilliant alternative approach to grow your business that has been overlooked for quite some time now is the traditional direct mail (DM) route.

This, in our opinion, is significantly more engaging and effective than online mail as it has the physical tactility that digital cannot touch (pun intended!).

Firstly, you can’t delete it,

Secondly, it won’t go into junk and

Thirdly, if it is creative enough, it has every chance of staying on the recipients’ desk, as a constant reminder of your business and what’s being offered.

The slight downside is that there is a lot more work involved if you’re doing it yourself:

By ‘more work’ we mean developing the stages:

1) Working out what you want to say

2) Working out creatively how you’re going to say and present the DM to give it the best chance to grow your business

3) Creating a solid prospect list with clear aims and objectives

4) Sending the DM out at the right time and most importantly…

5) Following up on your leads and engaging with them. There is next to no point in doing any of this, if you overlook the latter.

Done right, this can make a difference to your awareness and your order book!

#directmailcampaigns #creativeapproach