A passion and appreciation of  typography  is the most important attribute in our design toolbox, Just ask our Creative Director!

If you visually communicate with your market/audience it should be regarded just as importantly by you too.

This is what our Creative Director has to say on the subject of Typography:

“I was taught and mentored by one of the Royal College of Art’s finest type designers.

This was an aspect of design I initially resented;

Continual tasks and type discipline, relentlessly drilled into me from day one, lasting for years, in fact, so much so, I nearly fell out of love with the industry.”

“After what seemed like a lifetime, the reason for everything clicked in to place.

To me it felt like a relief

And also a revelation!

From that time, I grew into roles understanding that

type was the visual maker and breaker of design and concepts (regardless of how good they were);

one of the key ingredients of brand personality;

conveying sympathy;

delivering real feeling and tone in each and every piece of communication it graced“.

Never present anything to your market unless it honestly and emotionally conveys what you want and need it to get across.

Sure, subtle graphical intricacies married with a skilful use of colour play a key part;

But get the brand typography right and you’ve lifted the piece to another level.

Find us on DesignRush

#Typography #design