Braegate Produce (Formerly Ibbotsons Produce) have undergone a brand regeneration exercise, bringing themselves right up to date for 2019.

The new look was unveiled just before Christmas 2018 coinciding with the launch of their brand new website too.

We were approached to undertake a brand regeneration exercise;

redevelop the company’s brand identity, giving them a strong, bold,  uncomplicated “powerhouse” feel.

When we are asked to visually brand a company,  or even visually rebrand a company, we like to get right under its skin;

Find out everything we can; personality and beliefs;

We bring all this together into the design, reflecting the company in the very best light possible to its target audience.

Our rationale behind the new Braegate Produce visual brand identity:

Firstly, the definition of Brae:
River valley, slope, fold of land, hill.

Our design team created a solid, yet graphical contemporary execution of the brae definition;

specifically designed to create a fold of land slicing into the next, suggesting a cutting edge to the business.

Words associated with this concept include:

Strong, sharp, bold, uncomplicated, impactful.

Secondly, once the new branding was signed off;

We moved on to design and develop the new website, keeping it bold, sharp and strong complementing their new look.

You can read all about Braegate Produce Here

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