How can storytelling be incorporated into Biscuit packaging?

Read on to find out…

We are delighted to unveil Maclean’s Bakery (Benbecula) new biscuit packaging.

A project that embodies the spirit of the Bakery.

With inspiration drawn from the varied Hebridean landscapes, we have crafted a cohesive yet unique packaging suite.

The packaging not only enhances the visual appeal of the bakery’s products but also tells a story rooted in the community.

Each product now boasts its own distinct visual identity; including retail-ready packaging and outer cartons designed to stand out on shelves, while remaining true to the brand.

Custom illustrations and carefully selected colours reflect the islands dramatic sea views, serene coastal areas, and lush interiors.

We have created a vibrant tapestry to resonate with both locals and visitors alike.

Our design approach draws inspiration from traditional travel posters but incorporates a contemporary twist for the biscuit packaging.

This ensures each product feels timeless yet relevant—a perfect blend for today’s discerning consumers.

To capture the essence of each location, our illustrator worked closely with a curated selection of photographs provided by Maclean’s Bakery.

The result is an authentic representation of their surroundings—visually captivating scenes that evoke pride in their heritage.

In developing these designs, we cross-referenced terrain details with local maps and utilised our own knowledge of the area, highlighting landmarks and landscapes cherished by the community.

The result is packaging that feels genuinely connected to its roots.

Packaging that reflects not just the natural beauty of the islands but also the unique character that defines Maclean’s Bakery.

UPDATE: We feature in Designrush