Choose creative packaging for your cosmetics range.By adding extra value to your products, you’ll increase sales.

The Isle of Skye Seaweed Company continues to grow from strength to strength.

Constantly adding to their product line, choosing creative packaging for their cosmetics range, thereby adding extra value and standout.

Starting out initially with just the one product, their product range has now grown to three, in the space of just over 12 months.

Which, we’re sure you will agree is incredible for a small, artisan, island
based business. 

Their latest product to join their natural cosmetics range is Wild Seaweed and Mango Butter Hand and Body Balm.

This product came out initially just before Christmas. A  wraparound sleeve has been added to give it a little more strength of presentation on the shelf.

Despite the tin having the familiar Isle of Skye Seaweed Company branding;

To gain real standout on the shelf, it needed just a little something extra.

Something that would really make you want to pick it up, look at it and of course buy it.

As the design team, we went through the various options available.

We felt that for such a natural product, the packaging should be minimalist;

Just enough to make the product stand out – but not too much so that the packaging overtook the product.

A wraparound sleeve was developed.

Naturally seaweed played a major role in the design.

Somewhere in a top secret location on the Isle of Skye the next Isle of Skye Seaweed Company products are in development.

Exciting times ahead!

Update: Since adding the outer sleeve to the hand and body balm, stockists of the products have reported an increase in interest and more importantly, sales, which proves that by adding extra value to your product offering will increase sales activity.

You can read about Isle of Skye Seaweed Here

#branding #packagingdesign #seaweed #isleofskyeseaweedcompany  #skyemade