This year we’ve been asked a lot about updating packaging designs, packaging rebrands, and product packaging refresh

Whatever you want to call it, it all amounts to utilising creative packaging design solutions to refresh your brand.

We’ve also been asked to emulate specific market trends and various competitors styles to the point where we had to ask…

Why?

Perhaps the time has come to do ‘something’ about refreshing your product packaging and this feels like a safe option?

We’ve said it before and we’ll say it again, be bold with your creative packaging design solutions!

We love working alongside ambitious people and bringing their visions to life.

We will however stick our head above the trench and constructively challenge anything that doesn’t feel right, rather than watching a mistake happen.

Rather than keeping quiet, taking the money and dropping the client off at any destination, good or otherwise like a poor design taxi, we’d much rather use a little integrity to ask a simple question, “why” and try to take them to the very best place possible, using the smartest route.

And if the client still insists on X, then it will be the best X they have ever seen!

Just because you follow a group, it doesn’t necessarily mean you’re all going in the right direction.

If you want to stand out from the crowd, you do something different right?

You have to have your own twist on the current styles and trends. Otherwise where’s the variety for your target audience?

Individuality and personality are what sets you and your brand apart from anyone else.

So why wouldn’t you want to show it off by utilising creative packaging design solutions to refresh your brand, updating it the way YOU want to?

We’ll leave that one for you to ponder.

#packagingrefresh #updatingpackagingdesign