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Williamsons Orkney Gold

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The Client:
Williamsons Orkney Gold are a premier, multi-award winning butchers based in Orkney, Scotland, famous for its fine beef and lamb.

Aim and Objective:
Williamsons approached us looking to develop a visual brand identity in keeping with their high standards and something worthy of carrying their name and reputation to new and larger audiences.

The Result:
Working closely with our client, we approached the design by exploring the required tone of voice for the subject, initially creating several different routes, focusing on different unique selling points associated to the business. The chosen style was a balanced and stylised Celtic knot forming a Bull’s head, with a Norse feel, simply and elegantly acknowledging the subject, business and its location.