West Harris Trust - Branding & Literature

Brief: To create a brand identity for the Trust and
to design literature generating awareness to the project, to be completed in time for the official Government handover of the land, January 2010.

Result: A logo inspired by the contours of the land. The colours are warm and welcoming, whilst capturing the very essence of the area and the feelings of the Trust. A six page roll-fold leaflet was designed to great effect to run alongside the website using the same look and feel to add organisational synergy. Married perfectly with fine typography and stunning photography by local photographers to capture the imagination, the copy was kept to a minimum. A special area was tastefully set aside to promote awareness to the fund raising activities of the Trust and to direct traffic to the website for further information.

The example shown is the six page roll fold leaflet and the Trusts visual brand identity.