Brief: To create a branding for a new business development based in Cumbria and to run this branding through to their corporate stationery requirements. The identity needed to reflect the company name in a simple, yet elegant way.
Result: Approaching the brief from a different
angle and taking the lead from the word "Park",
the chosen design reflects strength and stability, using a stylised oak tree to symbolise the growing nature of the company, the branches representing the business growth within the park environment.
The colours used were chosen to mirror the company name whilst keeping a business like
and professional approach.
The example shown is the High Pennine Park
visual branding.
