Camerons Brewery - Concept Packaging

Brief: To produce a concept label to rebrand Camerons beer "Strongarm" due to be re-launched in 2010.

Result: Taking the existing Cameron’s famous
Red Lion identity and adding a corporate twist, gives a striking label showing two arm-wrestling lions, flexing their "Strongarm". The label is simple yet eye catching and is designed in keeping with their existing suite of labels.

The example shown is the concept visual on a 500ml bottle.