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The Isle of Skye Paint Company

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Description

The client:
The Isle of Skye Paint Company based on the stunning Isle of Skye in Scotland, is a new contender in the paint market, making environmentally friendly paint infused with superior grade organic seaweed, which is to be found on the shores all around the Isle of Skye

Aim & Objectives:
The Isle of Skye Paint Company approached us for assistance with their branding initially, their aim to rival the likes of Farrow & Ball and be the paint of choice for consumers who demand the very best. Following on from the success of the brand identity, we were then asked to design the packaging for their masonry and interior paint range. The packaging needed to reflect the majesty of the area from where the company were from and to complement the branding, whilst at the same time having an opulent, luxurious look and tone of voice that would have stand out on the shelf to their target audience. Marketing collateral was then produced and this month has seen the launch of their website.

The Result:
The Isle of Skye is famous for its wonderful landscape and its imposing mountain range. Taking the majesty of the Isle of Skye’s mountain rage as the backdrop we developed their brand and then moved on to the packaging itself which we gave a dark mysterious feel, this was then replicated on to fully wrapped paint tin cylinders. Working closely with the client the actual paint colours were inspired and named after specific areas around Skye, giving an instant appeal to both locals and tourists alike. Colour chips were carefully produced and coated to reflect the three different finishes available and then replicated in the accompanying colour card. The website has been developed to complement the brand and was launched this month.

Update:
The packaging has been awarded Gold in the 2017 Muse International
Design Awards.