Macleans Hebridean Bakery
MacLeans Hebridean Bakery, Benbecula are a highly respected bakery with a wide audience and customer base across the Scottish Highlands and Islands. They create delicious innovative baked products and have now utilised their culinary know-how and diversified into the wholesome frozen pre-cooked meal market.
Aims & Objectives:
MacLeans contacted us initially for branding advice and we have worked with them on many projects ever since, including their visual brand creation, advertising, vehicle livery, packaging and labelling for their various products.
Not wanting to lose their well established name, but wanting to clearly differentiate themselves from their competitors, we took their name and gave it a traditional feel with a slightly contemporary twist. The colours used were inspired by the Hebridean and Scottish provenance of the blue, blended with an unpretentious premium feel of the gold. Branching out into the pre-cooked frozen ready meal market also meant exciting labelling opportunities for their range of foods which are delivered across the whole of the Outer Hebrides.