Amhuinnsuidhe Castle Sporting Estate, Isle of Harris. A prestigious sporting estate renowned the world over for its Salmon fishing and stalking.
Aims & Objectives:
Having previously designed and developed the Castle’s website many years ago, we were asked to assist with the packaging design on their newly introduced Castle kitchen produce range. The brief was to keep the style as close to the existing Castle brand as possible, whilst considerately pushing the boundaries of balance, style and typography, giving the packaging a luxurious and opulent feel, in keeping with the Estate itself.
Using the stunning scenery surrounding the Castle and the Castle itself as a backdrop, we designed the packaging using bold and bright colours giving it a sumptuous feel. As the product range grew so too did the visual marketing requirements and this included specialist labelling and expert card engineering. To exhibit their wonderful produce at the Good Food stand in Glasgow we designed and had produced a full colour fine printed set of exhibition drapes to act as a backdrop to their stand.